'Thor: Ragnarok' Trailer Breaks 24-Hour Viewing Record for Marvel & Disney
Millions of fans rushed to watch Thor reunite with "a friend from work" when the first trailer arrived on Monday, April 10.
According to The Hollywood Reporter, that trailer earned more than 136 million views in 24 hours, making it the most-viewed Marvel trailer ever, and also the most-viewed across the studio's parent and sibling brands -- including Disney, Pixar, and Star Wars."Thor: Ragnarok" stole the title from "Beauty and the Beast," which previously held Disney's 24-hour record with 127.6 million views. Next in line is Lucasfilm's "Star Wars: The Force Awakens" with 112 million views in 24 hours, then Marvel's "Captain America: Civil War" with 94 million views.
It may be tough for "Thor: Ragnarok" to hold on to this title for long, since the first trailer for "Star Wars: The Last Jedi" will want to break it, and it's said to debut at Star Wars Celebration, which is happening April 13-16. We could see a new Marvel/Disney/Lucasfilm family favorite very soon.
"Thor: Ragnarok" opens November 3. Watch the record-breaking first trailer again over here.
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